Gentlemen of the IAB, you seem to have missed out much of what has gone on in matters Phorm related. That or you are completely ignoring it in the hope that it and people like me will go away. Which they won’t.
The very reason the UK “government” is facing legal action from the EU is because of its complete failure to enforce the law against BT and Phorm in the first place! When you have a government unwilling to enforce a law protecting peoples’s data rights then any self-regulatory scheme is pointless.
By advocating Phorm’s business model and methods (if you advocate Phorm then you advocate both) you are showing that you lack the understanding that others have as well possibly something in the ethical department. Do your guidelines include unwarranted smear campaigns against people legitimately campaigning against you? Do your guidelines include refusing to publish legal opinion when challenged to do so?
By associating yourselves with Phorm you do yourselves and your industry no credit.
Need I remind you what Bill Hicks said about marketing and advertising?