Skip to content

Tag: how not to

Beware The Geeks

The British Chiropractic Association’s decision to throw in the towel against Simon Singh has continued the debate about the need for libel reform.  What the events leading up to this capitulation also show is the increasing resolve and influence of those who are online.  The geeks, if you will.

Nick Cohen’s piece on the Guardian website, “Now charlatans will know to beware the geeks” is interesting stuff, telling how the author attended a gathering in support of Simon Singh…

Continue reading Beware The Geeks

Paperchase & The Increasing Voice of Social Media

Paperchase have finally come clean.

And not before time.  I’ve already said that this was an issue which they could and should have handled much better.  CEO Timothy Melgund’s apology falls short of what I believe is in order, namely a full apology for and retraction of his comments to the newspapers about Twitter and its user community, but it is at least an acceptance that Paperchase did not handle the situation at all well.

Hidden Eloise writes some Final Advice To Paperchase which includes the following:

“Here is what I propose instead to Paperchase.
  1. Make a clean and public apology for the bad research that led you to the conclusion that no copying was ever done.
  2. Acknowledge publicly that the plagiarism was real and my allegations correct.
  3. Retract publicly the damaging comments you made regarding me and all the Twitter users.
  4. Put the infringing items back on sale and give all profits from this range of products to a charity of my choice, supporting something that we both hold dearly: independent artists.”

Continue reading Paperchase & The Increasing Voice of Social Media

Tastelessness In Advertising

So where did the training and awareness process fail at Habitat? The “overenthusiatic intern” lacks Clue and perhaps a level of ethics but Habitat itself should accept that it has failed in a very public and humiliating way. Habitat needs to publicly acknowledge that there are lessons to be learned here. After all, it isn’t rocket science.

But this isn’t the first time someone has thought of using terrible events as a promotional tool. I doubt it will be the last. Step forward Phorm CEO Kent Ertugrul in an interview with the Washington Post.

Continue reading Tastelessness In Advertising