Did you know the BBC has been using a contraversial tracking system to send personal information about visitors to its site to a US based company?
Chris Williams at The Register has more on this disturbing development.
Kudos to the forum members at NoDPI for discovering this and making this information public. Here’s a snippet of the report. Visit El Reg to read the rest, as ever from Chris it’s interesting stuff.
“Information given to Omniture [by the BBC] included my IP address, my country, my post code, the dates and times I visited the site, the news stories I read and details of every news video clip I watched. You could derive a great deal of information by mining that data.”
“Given that the BBC is supposedly licence-funded in the UK, there was no justification for it to provide an online marketing/behavioural targeting company with this data. For purely statistical purposes, the BBC has its own system.”….
But now the BBC has decided to stop sending UK users’ data to Omniture altogether. In an email sent on Wednesday, it told the NoDPI member: “The BBC has ceased using Omniture in relation to UK users visiting bbc.co.uk or bbc.com from the UK and this has been achieved via geoIP restriction. This means that BBC Worldwide is still able to report on its international audience but that the bbc.co.uk homepage is unaffected by our commercial subsidiary’s use of the Omniture/Visual Sciences product.”
As usual, the comments page after the report makes interesting reading. I haven’t used the BBC as a reliable news source for a long time now. If this is the way the BBC are going to behave then I won’t be using any part of their site at all. There are other respectable and reliable news sources out there.
The BBC appear to be interested in Government Service Broadcasting more than Public Service Broadcasting.