Against Lack Of Clue


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Beware The Geeks

The British Chiropractic Association’s decision to throw in the towel against Simon Singh has continued the debate about the need for libel reform. What the events leading up to this capitulation also show is the increasing resolve and influence of those who are online. The geeks, if you will.

Nick Cohen’s piece on the Guardian website, “Now charlatans will know to beware the geeks” is interesting stuff, telling how the author attended a gathering in support of Simon [...]

Paperchase & The Increasing Voice of Social Media

Is this the start of a major change in the way organisations engage with their customers? I hope so. Customer service and ethics need to be truly at the heart of organisations’ cultures. I don’t mean overdosing on those supposedly “motivational” posters. I mean by ensuring every staff member works to an accountable code of conduct and standard. I mean by ensuring that every customer’s communication is welcomed rather than just “processed in line with procedures”. I mean by organisations employing people who truly believe in doing the right thing rather than programmable drones. I mean by organisations being open and honest with customers, not hiding behind misleading spin and [...]

Tastelessness In Advertising

So where did the training and awareness process fail at Habitat? The “overenthusiatic intern” lacks Clue and perhaps a level of ethics but Habitat itself should accept that it has failed in a very public and humiliating way. Habitat needs to publicly acknowledge that there are lessons to be learned here. After all, it isn’t rocket science.

But this isn’t the first time someone has thought of using terrible events as a promotional tool. I doubt it will be the last. Step forward Phorm CEO Kent Ertugrul in an interview with the Washington [...]