Some excellent news popped up today. BT (the UK telecoms firm who launched secret and many believe illegal testing of Phorm’s technology) has announced that it will not roll out Phorm’s Webwise “product”.
That’s right, BT have dropped Phorm.
Sadly this isn’t a sudden Damascus Road-like conversion to ethical business practices. It seems that Ian Livingstone’s pages about the way BT does business are just spin after all. But it is still a very large blow to Phorm. BT says it will be keeping an eye on the Behavioural Targeting arena. So will anti DPI campaigners. Be assured that this announcement does not diminish your part in the illegal trials of Phorm’s technology in 2007. Anti DPI campaigners will keep watch on BT the same as they have been.
A couple of questions come to mind here. Did BT give Kent Ertugrul prior notice of this announcement? How long has Kent known this was coming? Given the listed status of Phorm and the recent “advice” issued by Astaire Securities, if this was something Kent knew was coming, should the LSE and shareholders been [...]