I went to bed last night doubting my own senses.  This doesn’t happen often but when I read late last night that Phorm seem to think that complaining to Proctor & Gamble about nappies is evil I really did wonder if someone had slipped something into the water supply.

A refreshing night’s sleep later and I find that it wasn’t tiredness or anything illicitly deposited in the water supply.  Phorm do genuinely think that complaining about nappies is a sign of evil.  In a move that’s more suited to teenage bitching and whining on MySpace, Phorm have created an anti-anti-Phorm site.

But guess what?  It’s a bit light on actual fact regarding some real issues.  Here’s a brief summary of real facts for people new to the debate.  I’ve tried to keep this as techie free as possible.  The links will explain in more detail.

Before you read on, please bear in mind two things:

One:  References are included here for you to verify quotes and sources.  These are facts, not some schoolboy smear campaign.

Two: There is no such thing as truly anonymous internet tracking data. You can be identified from internet tracking data, even if it is claimed to be anonymous.

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