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Tag: ethics

Nationwide Opt-Out Of Phorm

We have had discussions with our online advertising agency on Phorm and as a result of this review we have decided to contact Phorm and ask them not to scan the Nationwide website. Investigating the service that they are looking to offer, we do not see the benefit to our customers or to us of allowing them to scan the Nationwide website in this way.

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Phorm PR Contact

Who’d have thought it? My first blog related e-mail coming not phrom an annoyed Shoaib Akhtar supporter but phrom Phorm’s PR people. Well, one of the PR companies Phorm has employed. Either I’m getting lots of pingbacks and links or someone went hunting for blogs mentioning Phorm, found mine and thought “Let’s e-mail Jamie!”.

Matters Phorm-related have kept appearing in the news since my post on 2nd April. There’s a phull round-up on The Register’s Phorm page and I’ll add the various campaigning sites and forums I’ve seen to my blogroll.

I’ve done a lot of reading about Phorm over the last phew days and I think it’s starting to show in my writing!

Some analysis follows along with the e-mail correspondence.

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