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Stopphoulplay Is A PR Disaster

Writing on the Telegraph website, Rupert Neate offers a concise assessment of Phorm’s smear campaign website:

Phorm, and BT, scored a serious own goal, by not asking customers consent before including them in the original trials. And customers and campaigners are right to feel aggrieved.

[…]

But [Phorm CEO Kent] Ertugrul has gone five steps too far. He names, shames and publicly smears his key critics Alex “the angry activist” Hanff and Marcus Williamson.

Ertugrul believes he is defending his company’s reputation, but in this David and Goliath battle Ertugrul has shot himself in the foot.

Judge for yourself by reading real facts (with quotes and references) rather than baseless slurs.

Don’t forget my challenge to Kent.

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